This Week Above The Fold

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The most essential news stories from the world of ecommerce in 7 minutes or less. ‘This Week Above the Fold’ not only keeps you up to date with the news from the industry - Ascential Digital Commerce’s experts tell you exactly what it means for you and your business. Delivered to you by Senior Editor & Specialist at Ascential and host of the Mastering Metail podcast, Emma Irwin. This series is produced by Claus Cancel with sound design from Ines Cetenji.

Episodes (23)Default

Trailer2022-11-02

This weekly podcast series will deliver the most essential news stories from the world of ecommerce explained by Ascential Digital Commerce experts all in 7 minutes or less.

0 min

11/9/22 - Google's Ad Business, Another Instacart Exec Exit, & Weeks of Cover Challenges2022-11-09

In the first episode of This Week Above the Fold, Patrick Miller, Co-President of Ascential Digital Commerce covers Google’s determination to keep its ad business, another top exec exit at Instacart, and weeks of cover challenges on Amazon as the topics that belong Above the Fold all in 7 minutes.

7 min

11/16/22 - Retailer Memberships, Single’s Day Slowing Growth, & Amazon in Belgium2022-11-16

This episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services at Flywheel Digital, who covers a new report encompassing updated retailer membership program numbers and predictions, slower growth coming out of Alibaba’s Single’s Day this year, and Amazon’s entrance into the Belgian market as the topics that belong Above the Fold all in 7 minutes.

7 min

11/23/2022 - WMT/TGT Q3 Earnings, Brand Stores as SBV Destination, & Net PPM Changes2022-11-23

This episode of This Week Above the Fold features Patrick Miller, Co-President of Ascential Digital Commerce, who covers Walmart and Target’s Q3 earnings, Amazon Brand Stores as click-through destinations for Sponsored Brands Video creative, and Amazon changing its Net PPM calculation as the topics that belong Above the Fold all in 7 minutes.

7 min

11/30/2022 - Black Friday Recap, Walmart vs. Amazon in Black Friday Search, & EU Black Friday Results2022-11-30

This episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services & Head of Retail for EMEA at Flywheel Digital, who recaps Black Friday in the US, analyzes Walmart taking over Amazon in Black Friday search, and Black Friday in the EU as the topics that belong Above the Fold all in 7 minutes.

5 min

12/7/2022 - Cyber 5 Recap, AWS for Advertising & Marketing, & Is Everything on Amazon an Ad?2022-12-07

This episode of This Week Above the Fold features Patrick Miller, Co-President of Ascential Digital Commerce, who recaps the 2022 Cyber 5 event, deciphers AWS for Advertising & Marketing + AWS Clean Rooms, and breaks down the myriad of headlines depicting the shopping experience on Amazon as “full of ads” as the topics that belong Above the Fold - all in 7 minutes.

7 min

12/14/2022 - Amazon Continues to Push Into Social Commerce, Inflation Falling on Discretionary Merchandise, & Twitter Misses Advertising Targets2022-12-14

This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon’s continued push into social commerce with addition of TikTok-like feed to its app, Walmart’s CEO stating that inflation on discretionary merchandise is falling, and Twiiter continuing to miss its advertising targets as the topics that belong Above the Fold - all in 7 minutes.

7 min

12/21/2022 - TikTok Bans, Walmart’s Text to Shop Feature, & Amazon Paying to Monitor Your Phone2022-12-21

This episode of This Week Above the Fold features Cara Henning, Senior Media Manager at Flywheel Digital, who covers multiple federal government leaders calling for a ban of TikTok over cybersecurity threats, Walmart’s Text to Shop feature launch, and Amazon paying customers monthly to monitor traffic on their phones as the topics that belong Above the Fold - all in 7 minutes.

5 min

1/11/2023 - Holiday Spending Recap, 2023 eCommerce Forecasts, Recession Updates2023-01-11

This episode of This Week Above the Fold features Patrick Miller, co-President of Digital Commerce at Ascential, who covers total consumer holiday spending, CRC’s 2023 eCommerce retailer forecasts, and a recession update comparing the US vs EMEA.

7 min

1/18/2023 - Microsoft Retail Media, Buy with Prime, & CES 2023 Highlights2023-01-18

This episode of This Week Above the Fold features Cara Henning, Senior Media Manager at Flywheel Digital, who covers Microsoft’s new retail media offering, Amazon’s Buy with Prime, and highlights from CES 2023.

6 min

1/25/2023 - Big Tech Layoffs, Walmart Business Launch, & Section 7022023-01-25

This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers layoffs across major tech companies, Walmart’s launch of Walmart Business, and Section 702 of the Foreign Intelligence Surveillance Act.

8 min

2/1/2023 - UK Amazon Warehouse Strike, Tesco Food Price Hikes, & Amazon’s New Prescription Plan2023-02-01

This episode of This Week Above the Fold features Dean McKenna,  Associate Director of Client Services at Flywheel Digital, who covers the first ever strike from Amazon warehouse workers in the UK, Tesco food price hikes and the response, and Amazon’s new $5/month prescription.

7 min

2/8/23 - Amazon Q4 Earnings, Amazon Fresh Expansion on Pause, & Private Label Grocery Findings2023-07-24

This episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services at Flywheel Digital, who covers takeaways from Amazon’s Q4 earnings report, Amazon Fresh store expansion plans on pause, and findings from a Numerator private label brand study.

7 min

2/15/23 - New Amazon Fresh Fees, Amazon Research Updates, & Walmart’s Q4 Anticipation2023-07-24

This episode of This Week Above the Fold covers new fees for Amazon Fresh delivery customers, takeaways from the Cleveland Research Company’s latest report, and Walmart Q4 predicted insights from Edgewater Research. Insights were provided by Janie O’Donnell, Associate Director of Client Services at Flywheel and covered by Emma Irwin, Senior Editor & Specialist at Ascential.

6 min

2/22/23 - Walmart’s Q4, FTC Cracking Down on Ratings and Reviews, & Instacart for Small Businesses2023-07-24

This episode of This Week Above the Fold features Gabe Fishbein, Director of Product at Flywheel Digital who covers Walmart’s Q4 earnings, the FTC cracking down on ratings & reviews “hijacking,” and Instacart’s launch of a page for small businesses, similar to Walmart and Amazon.

7 min

3/1/23 - Amazon’s Purchase of One Medical, Amazon’s Slowing Delivery Solutions, & The Census Bureau’s Quarterly Ecommerce Report2023-07-24

This episode of This Week Above the Fold features Greg Sylvia, Associate Media Director at Flywheel Digital who covers the finalizing of Amazon’s purchase of One Medical, Amazon’s plans to tackle their slowing delivery problem, and a quarterly eCommerce sales report from the Census Bureau.

7 min

3/8/23 - Instacart Utilizing Chat GPT, Private Label Findings, & Amazon’s Customer Gallery Button2023-07-24

This episode of This Week Above the Fold features Bernie Che, Associate Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart adding a chatbot to their grocery shopping app, findings from the Cleveland Research Company’s updated study on private label in the US, and Amazon’s new customer gallery button.

7 min

3/15/23 - Amazon Pauses Construction of Second HQ, Amazon Closing Cashierless Stores, & SVB2023-07-24

This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon pausing construction of its second HQ in Virginia, Amazon closing its cashierless stores in NYC, San Francisco, and Seattle, & what’s happening with SVB.

7 min

3/22/23 - What’s Wrong with Banks, GPT-4, & Netflix’s Ad Strategy2023-07-24

This episode of This Week Above the Fold features Dean McKenna, Associate Director of Client Services at Flywheel Digital, who covers the current banking issues, how GPT-4 outsmarts ChatGPT, and Netflix reviewing its current ad strategy.

7 min

4/5/23 - Apple Pay’s Buy Now Pay Later, Walmart Cuts Distribution Center Staff, & Amazon’s “Frequently Returned” Badge2023-07-24

This episode of This Week Above the Fold features Cara Henning, Director of Media at Flywheel Digital, who covers buy now pay later from Apple Pay, Walmart cutting some distribution center staff in a shift toward automation, & Amazon’s new “Frequently Returned” Badge.

6 min

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