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SEO Unveiled: Advanced tactics | Stay on top of rankings

SEO Unveiled: Advanced tactics | Stay on top of rankings

#Marketing#Business#SEO SEO Management VP Search VP SEO SEO Technician SEO marketing Marketing Search engine optimization SEO professional SEO trends#Management

SEO Unveiled is a podcast dedicated to helping SEO professionals stay on top of the SEO landscape, get ahead of the curve on trends and changes, and get control over SEO across their whole organization. Each episode features an interview with a top SEO professional, discussing topics like: changes in search, site audits, technical SEO tips, site migrations, and working with various teams on implementation. The show is hosted by Clay Kramer, CEO and Head of Product at SEORadar.

Episodes (4)Default

Introduction to the SEO Unveiled podcast!2022-06-28

This will be a short episode in which I explain the format of the show, what you can expect from weekly episodes, and why I started the podcast.  Welcome to the very first episode of SEO Unveiled. My name is Clay Kramer, and today I’ll be explaining what you can expect from this podcast. But before we jump into that, I’ll start by explaining why our company, SEORadar, decided to start this podcast.  WHY WE STARTED THE SEO UNVEILED PODCAST We want to help SEO professionals learn how to stay on top of the whole SEO landscape. And with so many other people and stakeholders involved, we’ll also dig into how to implement SEO strategies.  EPISODE FORMAT So what can you expect to hear when you listen to each episode? In some episodes, we’ll do SEO site audits, and in others, we’ll interview SEO professionals about their take on industry trends. Episodes will be approximately 30-40 minutes long. We’ll cover topics like changes in search, technical SEO tips, site migrations, and how to work with various teams on implementation.  What to do next: If you’d like to hear more from us, visit seounveiledpodcast.com and subscribe to our email newsletter. Also, don’t forget to leave us a rating and review in itunes or your favorite podcast player. Subscribe to the show in your favorite podcast player and leave a rating and review Share the show with your colleagues and friends

1 min

SEO Shift: Navigating the Rise of AI Writing and Topic Clusters with Gus Pelogia of Indeed2023-02-03

Unlock the full potential of your SEO strategy with expert insights from Gus Pelogia. The rise of AI writing and the use of topic clusters are two of the biggest changes happening in the industry. But how to implement these tools effectively isn't always clear. Join us as we explore the latest advancements in SEO and learn from Gus's wealth of experience in the field.Gus Pelogia is a journalist turned SEO professional, conference speaker, and blogger. He currently serves as an SEO Product Manager at Indeed, overseeing over 250 million unique visitors each month. With a background working in-house and at digital agencies in Argentina, the Netherlands, and Ireland, Gus brings a unique perspective and expertise to the world of SEO.Timestamps 01:30: How Gus Pelogia turned from journalism to SEO  03:51: The rise of topic clusters and how to use them 07:00: The best keyword tools to use right now 15:40: How to get SEO prioritized at your company 22:50: The tools and techniques Gus uses at Indeed 29:50: The problem of using artificial intelligence in SEOConnect https://www.linkedin.com/in/gpelogia/ https://twitter.com/pelogia https://www.instagram.com/gustavopelogia/

34 min

The User-Centric Approach to SEO with Josep Maria Felip2023-02-03

Join us as we dive into the world of SEO with Josep Maria Felip, the SEO Manager at Learning Technologies Group plc. In this episode, Josep shares his journey in the industry, including his start as a self-taught SEO expert. He also discusses the exciting trends shaping the SEO landscape, including the importance of user research, and provides tips on working with UX departments to tackle SEO challenges. Plus, Josep shares his insights on the future of SEO and what he would like to see more of in the industry.As a self-taught SEO expert, Josep Maria Felip has a wealth of experience in the industry. He founded his first online wallpaper shop in Spain in 2006 and has since honed his skills, working in the travel industry, at an SEO agency, and now at Learning Technologies Group plc, where he has doubled organic traffic for one brand and increased leads from organic by more than 150% YoY. With a focus on user-centered SEO, Josep believes that in the industry, the user is the king, relevancy is key, and data is the guide.

36 min

Entity SEO with Ali Sayyed: Navigating the Evolving Landscape of Search Engine Optimization2023-02-06

Ali Sayyed gives his insight about the latest trends in SEO. The shift from keyword-based search to entity-based is discussed, along with strategies for maximizing entity SEO. Ali provides insights on the most impactful SEO tools and contrasts company vs client prioritization. Ali Sayyed is a seasoned SEO professional with a wealth of experience. As a Senior SEO Analyst at Quest Software, he brings expertise to SEO Unveiled's podcast today. He is also the founder of Aleph Website, a successful marketing agency in New York. Ali's diverse background includes work as a Freelance consultant, as well as in-house SEO roles at startups and corporations, giving him a well-rounded understanding of the field.https://www.linkedin.com/in/ali-sayyed/https://alephwebsite.com/https://dixonjones.com/seo-book/https://textoptimizer.com/ Timestamps00:44: Ali’s start in SEO02:54: The move from keyword-based SEO to entity-based SEO09:40: How to take advantage of entity SEO19:20: Impactful SEO tools26:24: Prioritization at a company versus with a client33:20: What everyone in SEO needs to stop doing35:50: What everyone in SEO needs to start doing

41 min
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