CDG BizCast

#Entrepreneurship#Business

Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters. Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.

Episodes (48)Default

Episode 22: Turning Angry Customers Into Happy Ones! Part II2022-09-27

(CONTINUED FROM PART I. PLEASE LISTEN TO PART I FIRST). Both business owners and front line employees will run into a dissatisfied customer who is beyond upset. But how do you handle such customers? We discuss in this two-part episode and give some real world examples!

39 min

Episode 9: The Underestimated Power of First Impressions2022-03-14

When you meet someone for the first time, do you ever stop and think about how that other person perceives you? The first impression you make on someone is more powerful than you think! We discuss how first impressions can make or break a relationship, especially in the business world and in life in general. Remember if you give a stellar first impression, you are on your way to opening up doors to many healthy relationships that can keep your business going!

50 min

Episode 25: Last Minute Black Friday Website Prep (Part 1)2022-11-19

Are your website and marketing plans ready for the busiest shopping day of the year? We cover some basic tasks that you must take care of to ensure that you have a successful start to the Christmas shopping season. Nobody likes slow websites, websites that are hard to navigate, or having to search everywhere for what they want! Learn more in this two-part special.

28 min

Episode 26: Last Minute Black Friday Website Prep (Part 2)2022-11-22

(Make sure to listen to Part 1 first) Are your website and marketing plans ready for the busiest shopping day of the year? We cover some basic tasks that you must take care of to ensure that you have a successful start to the Christmas shopping season. Nobody likes slow websites, websites that are hard to navigate, or having to search everywhere for what they want! Learn more in this two-part special.

29 min

Episode 13: Content Marketing in 20222022-05-08

We discuss how the content marketing landscape is changing in 2022 and what business owners need to know when creating their digital marketing strategy this year.

37 min

Episode 20: The 10-Step Evening Routine2022-08-16

This evening routine will help you transition away from the hustle and bustle of your everyday work life and into relaxation mode once you are home. This routine will help you unwind and prepare yourself for higher productivity levels the next day. A must-have routine for business owners!

56 min

Episode 3: Digital Marketing in 2020 - What's changing, what's not?2020-01-15

We discuss how the digital marketing landscape is expected to change this year and beyond. Topics such as artificial intelligence, brand awareness and SEO are discussed.

51 min

Episode 6: Guarantees & Warranties2022-01-30

We discuss the importance for companies to stick to their guarantees and how breaking their promises to their customers can destroy their image. Guests include Chef Jay and Facedown Tragedy from the After the Shuffle show on YouTube and concerned consumer Lauren Hicks from the United Kingdom.

52 min

Episode 17: Salespeople, STOP Being Rude To Your Customers!2022-07-03

Salespeople often make the mistake of being too pushy, ignoring what their prospects have to say, and just have tunnel vision for trying to close the sale. Guess what? Your customers think you are being outright rude and callous towards them for having this mindset and treating them this way. We discuss the dangers of being too pushy, and explain what salespeople should do instead.

60 min

Episode 10: Don't Go M.I.A. with Military Scams!2022-03-28

We all know about romance scammers, and many of said scammers often pretend to be soldiers actively serving in the military, pretending that they need money to come home. This is far from reality, and we sit down with a military veteran to expose the truth about these fraudsters pretending to serve their country.

61 min

Episode 4: Small Business Spotlight - Swale Interiors Painting, Houston, TX2020-01-23

We interview Swale Fenley, of Swale Interiors Painting in Houston, TX. Swale Interiors is a full-serviced residential painting company who's goal is to "create the home of your dreams." Topics such as customer satisfaction, business management and success tips are discussed. Check out Swale Interiors at www.swaleinteriors.com.

41 min

Episode 23: Scam Awareness and Scambaiting Fun with PlushBoyQ2022-10-16

We sit down with a scambaiter/YouTuber to discuss scam awareness with a side of humor. PlushBoyQ joins us to talk about his beginnings as a scambaiter, what we should be looking out for, and general safety tips on staying safe from scams.

67 min

Episode 29: Improving Customer Experience, Part I2023-01-25

In the first episode of 2023, we have an open discussion with our consumer panelists about what businesses can do to improve their overall customer experience. It's a new year, so it's time to start making some resolutions for your business! Focus on what areas of customer service and front-end operations either need improving or could be fine-tuned better. Hear from consumers themselves what they have to say to you, the business owner!

46 min

Episode 7: Scams in the Business World: Common Email Scams and the Google Voice Scam2022-02-13

We discuss common scams that target business owners as well as the new Google Voice scam and what you can do to avoid falling for these scams and stay safe.

63 min

Episode 14: Content Marketing from a Consumer's Perspective2022-05-24

Ever wanted to know how effective content marketing can be for local businesses? Learn how content marketing can result in repeat business and more revenue. Our guest, Justin Rayl explains what types of content keep him returning to businesses in his area.

62 min

Episode 30: Improving Customer Experience, Part II2023-01-29

PLEASE LISTEN TO PART I FIRST. In the first episode of 2023, we have an open discussion with our consumer panelists about what businesses can do to improve their overall customer experience. It's a new year, so it's time to start making some resolutions for your business! Focus on what areas of customer service and front-end operations either need improving or could be fine-tuned better. Hear from consumers themselves what they have to say to you, the business owner!

37 min

Episode 24: Scammers in the YouTube-verse2022-10-23

Many famous YouTubers are often impersonated by scammers within the comments of their own videos. These scammers pretend to be the YouTuber themselves by stealing their profile picture, replying to random commenters claiming that they won something just for watching. We cover this scam in detail to help you spot these fakers so you don't end up sending your money to a random stranger!

26 min

Episode 27: Customer Service for Christmas, Part I2022-12-12

The holiday shopping season is the busiest time of the year. Because businesses can expect more customers than usual around this time of the year, it is important to have the ability to pay attention to each of their needs and handle them properly when certain situations arise. We cover some methods to help you provide stellar customer service this season!

29 min

Episode 1: Book Review of "Shut Up and Listen" by Tillman Fertitta2019-12-17

We discuss the advice Tilman Fertitta, owner of the Landry's restaurant corporation gives in his latest book, Shut Up and Listen. Fertitta runs a multi-billion dollar corporation in Houston, TX and is the brains behind brand names such as Joe's Crab Shack, Rainforest Cafe and Morton's The Steakhouse and his book discusses how remains successful every day. We discuss how his advice can be applied to all business owners, big and small and how it can contribute to your every day success.

48 min

Episode 18: Fighting Inflation As A Business Owner2022-07-19

As rising inflation continues to be a major threat towards businesses of all sizes, business owners feel to be up the creek without a paddle in terms of survival. But it doesn't have to be that way! We discuss 7 tips business owners can use help cope with inflation according to an article recently published by American Express. Learn how to keep your business afloat and continue to serve your customer base with less hassle.

70 min

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